Dirt Life came about while our founder Jeremy was building cornhole sets professionally. A customer ordered a set in the fall of 2012 with 'Dirt Life' on them. As an appreciation Jeremy gave the customer 20 stickers that said, 'Dirt Life'. Within two days the customer was asking for apparel. In the spring of 2013, the adventure was launched. First event was at County Line Raceway in Elm City, NC. From there it grew. In 2019 a vending trailer was finally added, along with securing trademark rights. Unfortunately, when Covid-19 came to fruition, that would prove to be a major setback for the brand. As 2025 is going, there is a renewed focus to grow the brand to a national level.